Red Corner Assignment
Homework
What does sustainability mean in the context of Graphic Design? Review the site 'Design Can Change - AIGA' and answer the following questions: What is 'cradle to cradle' design and how can you see this applied in the Graphic Design industry? In the 'Creative Gallery on Sustainable Communications '- what ad has the most impact for you and why? List five things that a Graphic Designer can do in their practice to decrease their impact on the environment.
What is 'cradle to cradle' design and how can you see this applied in the Graphic Design industry?
Cradle to cradle is a new way of design thinking which incorporates the idea of environmental sustainability through the creation of designs which connect with nature. The idea is to create systems and designs that are not only efficient but also waste free.The design industry uses a lot of materials in order to produce content; Energy, water, paper, inks, solvents, packaging. Cradle to cradle could be applied to the design industry in several ways, initially with the aim of reducing the footprint of environmental impact. It could be implemented through the use of a "paperless workplace" or a recycle policy, where all products used and created are recycled materials. Innovation in the downsizing of package design and using sustainable products.
In the 'Creative Gallery on Sustainable Communications '- what ad has the most impact for you and why?
Title: "Vegetables"Agency: Leo Burnett Worldwide
City: Brooklin Novo - São Paulo SP
Advertiser: The Akatu Institute for Conscious Consumption
Image:
 |
| (Image retrieved from www.unep.fr) |
I find this ad to be have a lot of impact. The bright colours draw attention, the familiar dinner setting is clever, the card in the left corner bringing context to the scene. This ad transports the viewer by giving them a different perspective, it invites them to consider those without. This ad does not contain much text, it doesn't need to. The overall mood is pensive, serious and worrisome, providing a web address for those who wish to pursue this issue. I find this ad very clever, filled with depth of meaning.
List five things that a Graphic Designer can do in their practice to decrease their impact on the environment.
- Try not to print unecessarily, When you do print consider the type of paper used and check to see if the printer you are using is also trying to reduce waste, maintain an online filing system
- Consider the inks your printer is using, whether they are harmful to the environment whether there is a less harmful alternative
- Recycle everything that you can, also use recycled materials within the workplace and possibly investigate recycle options for design work
- Provide Eco-friendly options for clients, while not always viable - suggest different approaches to solve a problem that would have less of an environmental impact
- Remain informed on industry best practice for reducing environmental impact